the year ended March 31, 2014

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the year ended March 31, 2014

Postby onlylove111 » Wed Nov 15, 2017 7:15 am

Bosideng explore online and offline interactive force O2O retail layout
Contents Bosideng Group has disclosed its annual results announcement for the year ended March 31, 2014. Announcement shows that during the reporting period, Bosideng overall revenue of 8.24 billion yuan, an annual profit of 702 million yuan. The down jacket business ranked the industry leader with 37.8% market share, while the non-down business edged up 1.9%. Liang Xuhui, chief executive officer of Bosideng, said 2014 is a crucial year because it will be Bosideng's year of 'full transformation and upgrading and deepening of air max 2015 reforms.' Bosideng is confident about his future, even in the face of sluggish consumer markets. As the most famous down jacket brand, Bosideng market penetration is high, at present there are over 10,000 in the country's sales outlets, in the minds Botas cortas dead sheep shoe of consumers have a brand power can not be ignored. The company now has to do is to achieve brand upgrades in the current market environment. As a leading company in the industry, we hope to play a role in accelerating the transformation of the apparel industry from a more extensive management model to a more refined one. Through transformation and upgrading, closer to consumers, enhance brand image and vitality, consolidate and extend the brand advantage.
Liang Xuhui said that in fact, from 13 years on, Bosideng has started the transformation and upgrading, deepen the reform initiatives, one of the important changes is to optimize the channel to enhance the proportion of outlets. So far, the proportion of Bosideng direct sales stores has reached about 33%. In the short term, the increase of the proportion of direct sales stores will bring an increase in the cost to Bosideng, but Bosideng is confident to enhance the operation of stores through modern information, logistics and other management measures effectiveness. In the long run, the increase in the proportion of direct sales stores will bring long-term positive impact both in terms of brand image enhancement, Sac de voyage femme internal process management and O2O layout. For the recent O2O concept, which is popular in the industry, Bosideng said that O2O will definitely be an important direction for the future apparel industry. Bosideng has also started to explore and try out this field and will establish its own CRM and VIP management system. Actively invest in market development of wearable carriers and broaden online sales channels. Through data analysis, establish online brand operation plans and explore online and offline interactions. The large number of Bosideng direct sales stores will become michael kors bags Bosideng O2O model development of heavy weapons, each Bosideng direct sales stores will be the future of O2O business under the solid line, cheap luxury bags and two-dimensional code, WeChat marketing and other new online The model has also been incorporated into development planning. According to canada goose pas cher homme Gao Dekang, founder and chairman of Bosideng Group, as a founder, he is full of confidence in Bosideng's future. Based on experience, the industry will experience a difficult and challenging time every 10 years. And in 2014 we once again welcome a crucial moment. Real gold is not afraid of fire, do a hundred years Bosideng constant brand ideal, I will lead the team in this direction unremitting efforts. Statement: The above Bosideng explore online and offline interactive force O2O retail layout content by the 'China Clothing Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the attribution of this article, please Contact us, once verified, we will immediately change! page flip
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