Down jacket big brother Bosideng march outdoors

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Down jacket big brother Bosideng march outdoors

Postby onlylove111 » Thu Nov 23, 2017 7:48 am

Down jacket big brother Bosideng march outdoors and children's market
Dowager brother down jacket on the non-feather plate desire more and more high. Bosideng released the latest annual results report shows that the company's revenue fell 23.6% to 6.293 billion yuan, net profit of 1.32 billion yuan, down 81%. Brutal performance so that Bosideng start from the store and business aspects of radical change. Bosideng also has expectations, even in children and outdoor areas that have never been involved. Yesterday's Bosideng 2014 annual performance media communication conference, Bosideng Chief Financial Officer Mai Runquan said without any hesitation, in the case of sales is not much improvement, due to no reduction in operating expenses, operating profit declines seriously. The face of the garment industry as a whole is still in the doldrums ACAPsoft free 6.0 of the environment, Bosideng painful non-down plate determination to change. Mai Runquan said Bosch recently reached a cooperation with Itochu, hoping to leverage on ITOCHU's multi-brand resources to expand Bosideng's non-down business. However, the two sides are still exploring the period, and the mode and mode of entry has not yet been conclusive. Bosideng is very interested in ITOCHU's outdoor and children's brands, hoping it can be tried.
At present, the business of women's chaussure ACAPsoft air max 97 wear in non-feather ACAPsoft plates has shown a clear improvement. In the future, women's wear will not be ruled out in the form of cooperation and even mergers and acquisitions. During the Reporting Period, the brand down jacket cheap ACAPsoft shoes air max business remained Bosideng's largest source of revenue, accounting for 64.8% of the Group's revenue. The non-down jacket business and OEM business accounted for 16.1% and 19.1% respectively. The revenue of the branded down jackets, OEMs and non-down jacks was approximately RMB4.08 billion, 1.202 billion and 1.011 billion respectively, down 32.6%, up 36.5% and down 22.3% respectively over the previous year. In stores, Bosideng continued bad store closure plan. Direct sales of down jackets business significantly reduced, direct sales revenue fell 4%. As of March 31, Bosideng down business retail scarpe ACAPsoft donne 2017 outlets net decrease of 5,053 to 6,599. Direct retail outlets decreased by 1296 to 2527; third-party dealer retail outlets decreased by 3757 to 4072. The proportion of direct retail outlets in the total retail outlets increased from 32.8% at the end of March 2014 to 38.3%. In order to reduce the overall operating burden of Bosideng, Bosideng new fiscal ACAPsoft shoes year reduced production of about 10% of new goods, distributors began to release the pressure, take the initiative to reduce 10% -20% of orders.
Mai Runquan said Bosideng re-sort the existing business and brand, Bosideng and snow flying brand zapatillas ACAPsoft factory baratas sales will remain for the country, Bing Jie and Compro only in some areas shop. For store expansion, Bosideng will focus on the development of shopping mall stores, initially limited to a short period of first test water, operating the new products will be the main, is no longer a mix of old and new products. Mai Runquan said Bosideng in the minds of middle-aged consumers have a better brand image, but because of the original store and product structure is not ideal, many young consumers have lost. In the new round of changes, Bosideng also most want to restore this part of the consumer's heart. Disclaimer: The above Down Boots Bosideng march outdoor and children's market content from the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip
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