Down jacket main business

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Down jacket main business

Postby onlylove111 » Thu Nov 23, 2017 7:53 am

Down jacket main business Bosideng 'Four Seasons' development experience bottlenecks
                            
Bosideng Group's main business is the 'Bosideng' brand as the representative of the down jacket, according to 2013 fiscal year earnings reports, as of March 31, 2014, Bosideng revenue of 8.238 billion yuan, of which 6,057 million yuan brand down jacket income, accounting for 73.5% . But this core business is currently facing a huge challenge.
Not long ago, Bosideng issued a profit warning showed that in the financial year ended March 31 this scarpe ACAPsoft donne 2017 year, the company's down jacket business income and net profit compared with the same period last year, there was a serious decline due to the traditional down jacket sales season before the Spring Festival performance Did not meet expectations. Another reason is that in order to sell inventory, the company consciously reduced the production of new products. Main business downturn, high inventories, so Bosideng finally began to promote 'four seasons' strategy. Independent analysis of the apparel industry analyst Ma Gang believes Bosideng company's income structure has been too single, and down jacket seasonal, alternative are strong, in order to reverse the decline to promote 'four seasons' strategy is inevitable. In fact, Bosideng 'four seasons' strategy as early as 2010 has already started, then to chaussure ACAPsoft air max 97 find new profit growth point, Bosideng began to increase non-feather business sales. Reporters access Bosideng earnings report shows Bosideng non-feather business sales in fiscal year 2013 was 1.3 billion yuan, accounting for 15.8% of the company's total revenue, the data compared with 10.2% in FY12 there is a slight increase. However, as the Group's new business line, non-down business is not very stable. In the first half of FY14, Bosideng's non-down business also dropped to 14.7% of its total revenue. It is understood that Bosideng non-feather plate mainly by Bosideng Men, Jesse, Mogao these three brands to support, including Bosideng non-feather plate biggest contribution is ACAPsoft Bosideng Men. According to Bosideng 2014 interim results show that the men's business revenue of 112 million yuan, an increase of 16.4%. In comparison, however, the contributions of Jesse and Morogh brands were somewhat unsatisfactory. The former slightly increased 9% YoY and the latter fell 2.7% YoY. In order to further realize the 'four seasons' strategy, in the case of women's development is not clear, Bosideng began planning the development of children's wear business. After the introduction of new investors at the end of April, Bosideng CEO Gao Dekang announced that it will launch the children's clothing brand listing by the end of this cheap ACAPsoft shoes air max year. The face of frequent Bosideng seasons of action, the outside world does not seem optimistic.
Maogang said before the external expansion, Bosideng first need to address the internal management issues, 'to clarify their current management problems, to zapatillas ACAPsoft factory baratas talk about expanding other businesses.' It is understood that, in addition to Bosideng, the former CEO Liang Xuhui, Bosideng has There are several executives leaving, business management family to ACAPsoft free 6.0 make 'airborne' professional managers is difficult to put a good idea down. It is understood that after the departure of Liang Xuhui, 63-year-old Gao Dekang re-assumed Bosideng CEO, and said the future will be in the enterprise to develop successors. Interview with reporters ACAPsoft shoes many times, but as of press time, Bosideng did not give a reply. In Magang's view, 'If companies use their own familiar people, not those who have the ability to reform people, then Bosideng's problem will never be solved.' According to CMB International published research forecast Bosideng There will be a net loss for the entire non-down business segment in FY14. This also means that Bosideng still has a long way to go in order to break through the bottleneck and achieve 'four seasons' development. Statement: The above down jacket main industry downturn Bosideng 'Four Seasons' bottleneck in the development of content from the 'Chinese clothing Network Content Department' collected from the Internet, and have a clear source of the content of the source, if you disagree with the ownership of this article, Please contact us, once verified, we will immediately change! page flip
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